THE OBJECTIVE:

• Revamp the Commission’s social media to create a cohesive, visually appealing Instagram grid

• Incorporate the Commission’s brand colors to develop a consistent visual identity across all social media content

• Tailor content to better engage and serve Tallahassee women and girls

• Transform the page into a resource hub with shareable, informative content

• Research and communicate women- and girl-related issues in a sensitive, inclusive, and politically aware manner

• Strategize to expand the follower base and increase overall engagement

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THE RESULTS:

• Increased Instagram follower count by 10%

• Developed a cleaner, more consistent feed with regular posting

• Improved event coverage and delivered resourceful, community-focused content

• Strengthened the Commission’s digital presence and connection with its audience