THE OBJECTIVE:

• Serve as assistant account coordinator for the Florida Department of Corrections, leading the creation and execution of a new recruitment ad campaign targeting high school students

• Design eye-catching digital display ads tailored to a Gen Z audience, focusing on athletic and career-oriented messaging

• Compile and manage a detailed list of athletic directors from Southern Georgia through Central Florida, initiating contact and successfully pitching ad placements in school programs

• Run in-depth performance reports using Meta Business Suite and Google Analytics to track campaign success and optimize strategy

• Support the agency’s broader marketing efforts through cross-platform ad analysis and client-facing data insights

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THE RESULTS:

• Launched a targeted, multi-platform campaign that broadened outreach to high school athletes and raised awareness of career opportunities within the Department of Corrections

• Personally handled direct outreach and ad sales to dozens of athletic directors, expanding the campaign’s visibility across key regional schools

• Designed a series of compelling display ads that adhered to brand standards while appealing to a younger audience

• Delivered detailed, data-driven reports that helped guide client decision-making and maximize ad performance

• Gained hands-on experience in government communications, digital ad strategy, and client account management